Beyond Rewards: Optimise Your Loyalty Programme

European loyalty marketers face a challenging landscape: rising economic pressures, evolving customer expectations, and the need to prove ROI. The key? Creating programmes that engage customers beyond transactions.

The Loyalty Programme Optimisation Guide features exclusive insights from Marigold's loyalty experts and will help you to focus on the strategies that matter most.

Insights include:

• Consumer insights on what’s expected today

• Strategies to turn customers into superfans

• Key metrics to measure your success

"Your loyalty programme is the greatest source of actionable customer data. Monitoring insights and adjusting loyalty levers is key to sustained ROI."
— Roger Williams, Head of Loyalty Centre of Excellence, Marigold

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