Attitudes to Personal Data Management

In recent years, personal data has been an increasingly popular topic of conversation for marketers, data analysts, regulators, and privacy warriors. Individuals have learned that recent regulatory updates have given them more rights over how that data is used. Are these two forces aligned?

We distributed a survey and received over 400 responses from both individuals and organisations answering questions about the management of personal data. How aligned are the two points of view? This infographic, previewed below, shows a summary of key questions and responses.

See the full infographic here and download the full report for free here to receive:

• Key results of the two surveys mentioned above.
• Correlations and differences between the two audiences.
• Recommendations on how to ensure your organisation’s practices align more closely with the expectations of the consumer, as well as enabling you to meet legal and ethical standards.