Are You Prepared for Autumnâs Business Opportunities? | DMA

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Are You Prepared for Autumnâs Business Opportunities?

As we approach the final months of 2014 and September is in full flow it’s a very exciting time from a business perspective. No longer are large numbers of your staff or prospective customers away on holiday for a start!

To help you out, we’ve produced this marketing guide to the final quarter of the year.

Even if you’ve just finished a back to school campaign or a summer promo, as we approach events like Halloween, Bonfire Night, Black Friday and (whisper it) Christmas, it’s time to get a marketing strategy in place to capitalise on these occasions.

An essential part of any marketing strategy is email marketing.

A recent McKinsey & Company study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter.

Convince and Convert have found that 44% of consumers made at least one purchase last year based on a promotional email they received.

The DMA found in 2013 that email marketing’s return on investment rose to nearly £25 (£24.93) for every £1 spent – even hitting an average of £30.52 for B2C campaigns.

Clearly email is an extremely effective channel, and perfect for the upcoming months.

Our email marketing platform e-shot™ is used by clients as varied as Holiday Inn, Radisson, Bannatyne Fitness, Best Western, Norwich City Football Club, Glynn Hopkin, Archant, Binley’s, Competent Advisor, Cameron James Recruitment and Metropolis International.

Visit our website to see why all of these companies rely on e-shot™ for their email marketing.

Surrey Chambers members are entitled to an exclusive 10% discount when they sign up to use e-shot™. Get in touch and quote “Surrey Chambers” to take advantage of this saving.

Don’t leave it too late. Start campaigning for the autumn and winter with e-shot™ today!

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