Are you happy with what you got for Christmas?

Creating a successful Christmas campaign isn’t just about well-written copy and glossy imagery, and there’s more to it than bulletproof social media strategies and large budgets.

Although they spend a significant proportion of the year preparing for the holidays, many brands end up getting results that are gloomier than expected.

Often, it’s the small tweaks that separate an incredibly successful campaign from an expensive failure. The colours of your imagery, the positioning of your products and the language you use have a dramatic effect on the results of your online campaign, website, email marketing or social channels.

In our latest whitepaper, we explain how small changes in language, imagery and content can make a big difference to performance. It shows that improving your conversion rate effectively isn’t about luck or magic, it’s a science - and you can do this by using unique behavioural testing alongside the right combination of emotional language, psychology, cognitive nudges and creativity.

Download whitepaper

Wish for something better this year?
Lab’s team of neuromarketing specialists can improve your eCommerce web design, holiday campaign or digital strategy. Prepare for this year’s holiday season in time, and get in touch with our team of experts at hello@lab.co.uk to supercharge the busiest period of the year.