An ideal future for one-to-one fundraising | DMA

Filter By

Show All
X

Connect to

X

An ideal future for one-to-one fundraising

T-578e38b4a2c60-fundraising-illustration_578e38b4a2b63.png

What will the future of fundraising look like? The DMA's fundraising taskforce publishes its vision following a wide consultation with major stakeholders.

The events of the last year left the fundraising sector in need of real change to meet the needs of today’s charity donors and supporters. The explosion in data, rapid development of technology and ease of one-to-one communication has given the fundraising sector huge power and reach. With this has come the need for greater mastery of one-to-one communications to ensure responsible, successful and future-proof fundraising practices.

Earlier this year the DMA’s fundraising taskforce published a whitepaper and held a workshop to discuss how to lead the sector’s response to some of these fundamental challenges.

Today the taskforce can reveal its recommendations for the industry in the form of an interactive graphic and whitepaper (link below). Each recommendation sets out tangible goals and realistic actions, endorsed by a major stakeholder. The graphic and whitepaper act as a roadmap for the third sector to use on their journey to a more sustainable fundraising future.

The key to creating a sustainable future for the sector is to ensure supporters are at the heart of all fundraising efforts. It’s important to recognise that donors are the most important people in the entire charity process and that what is right for them is ultimately best for your organisation and its beneficiaries.

Charities are not expected to be able to achieve all the suggested aims of this model tomorrow but by attempting to raise the bar, each charity will contribute to a more sustainable future for the whole sector.

Mapping out an ideal future operating model for the the third sector

A printable version of the whitepaper is also available via the button below and if you would like to contribute to any further discussion, please contact the DMA Councils team at councils@dma.org.uk.

An ideal future of one-to-one fundraising whitepaper

Hear more from the DMA

Please login to comment.

Comments

Related Articles

A telemarketing programme involving hundreds of one-to-one conversations with customers and prospects is the perfect opportunity to perform a thorough proof of concept. It enables you to learn quickly and validate your approach in a systematic, transparent way, so you set off on a better track.

Depositphotos_667828676_S (1).jpg

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

RedEye's Technical Operations Manager, Justin Oakley, gives us an insight into the Web3 evolution by explaining what is blockchain, how are smart contracts used for transactions, your digital wallet and examples of the new digital craze of NFT’s.

hero-web3.png

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png