AI, the ancient strategy game of Go, and email marketing

You may have read that Google’s Deep Mind AI technologies beat the world champion at the ancient strategy game of Go, in the first round of the competition.

Email marketing is also a game of strategy, and is getting increasingly complex – particularly as the fire-hose of data continues to pump. Happily, drag-and-drop Artificial Intelligence can be now used in any of the enterprise ESPs including Responsys, Marketo, Salesforce/ET, or any of the others.

If anyone in the community would like a free strategy session re using Artificial Intelligence in their chosen ESP/MA platform, please feel free to get in touch at peter@bluecircle.digital.

Savvy marketers will appreciate that Artificial Intelligence is significantly different from winner selection or send-time-optimisation.

Here to help,

Peter