Agencies: The Cobbler's Children Still Have No Shoes!! | Agencies: The Cobbler's Children Still Have No Shoes!! | DMA

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Agencies: The Cobbler's Children Still Have No Shoes!!

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When you're getting ready to sell your agency, the one thing that makes a big difference:

A strong marketing presence and standout website.

We've seen it firsthand: when a buyer signs an NDA and already knows your name or is impressed by what they see online, everything shifts.

  • Confidence goes up
  • Perceived value increases
  • Negotiations start on stronger ground

Yet here's the irony...

Agencies build brilliant brands, however, often neglect their own.

It's to just a problem for sale-readiness.

It's a missed opportunity for attracting talent, winning new clients, and staying top of mind.

And there's a deeper challenge too:

What got you here, won't get you there.

Too many agencies are:

  • Missing how trust is built today — through algorithms and digital signals
  • Ignoring SEO and LinkedIn ranking factors
  • Falling behind in relevance, without even knowing it

Want to protect and grow your value?

Start treating your agency like your best client.

Your future buyer and your future self will thank you.

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