Advanced social ad targeting | DMA

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Advanced social ad targeting


Hyper-Targeting through Audience Insights

Social advertising is becoming increasingly dependent upon using Audience Insights to:

Connect with a fan’s emotional side

Understand an audience’s motivations and drives toward purchasing

Engage with the audience’s wider interests to spark a connection

Five Top Tips for Enhanced Social Ad Targeting:

1. Understand your brand’s customer habits and personal buying preferences – it is no longer sufficient to have people ‘Like’ your brand.

2. Be aware of who to proactively exclude to keep negative sentiment to a minimum – this will elevate your campaign even further.

3. Anticipate what’s next in a technology-driven market – keep up with an unparalleled rate of innovation and growth

4. Monitor the cost per engagement in real time – don’t focus exclusively on ROI

5. Integrate data-driven, quantifiable components of user journeys to provide more definable, actionable insights – this will significantly reduce the cost per action throughout your campaign.

At agency:2 we use ATOM technology to combine these techniques to hyper-target the perfect audience, which allows brands to grow their reach significantly, reduce their cost per action and stand out from the competition.

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