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8 Reasons to use animation in marketing

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With 92% of B2B marketers watching videos online, it’s undoubtedly earnt a place in your future marketing campaigns. 

Watch our explainer video below to find out more...

 

 

 

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The DMA Code is an aspirational agreement to which all DMA members and their business partners must adhere.

It aims to promote one-to-one marketing as a true exchange of value between your business, looking to prosper, and your customer, looking to benefit – and provides you with the five clear principles that will guide you to achieve this, and against which your conduct will be measured.

An important part of your role as a DMA member is to extol and spread the positive values and goals of this Code, for the benefit of our industry into the future

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Consumers are generally open to promotional offers, but they have very clear preferences about where they want to receive them and the type of offers that they like. Getting the right pitch into the right channel will therefore have a positive uplift on marketing performance.

 

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Start and maintain an ongoing relationship with the target audience, using social media (with email and YouTube) to provide an ongoing hub for all tactical activities. Create a members-only area to reward the most loyal Lynx advocates.

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Get Shell to change their policy by embarrassing their shareholders.
Fund the activity via 1,250 donors with an average gift of £16, from current supporters,lapsed donors and cold prospects.

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