7 ways to protect your brand

1. Create a strong online presence and take an active role on social media networking sites

2. Monitor the internet for brand use/misuse. There are several web tools that you can use, including google analytics

3. Keep your brand consistent

4. Own alternative spellings of your brand. Try to register variant or commonly misspelled versions of your brand to stop third parties getting hold of them

5. Register trademarks. This protects branded items such as names, logos, words and catchphrases that you use. Trademark terms are protected online under law in the UK

6. Copyright your documents. There are always people that are interested in stealing valuable content

7. Patent your inventions