5 Ways Charities can Improve Campaign Efficiency using Data Solutions | DMA

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5 Ways Charities can Improve Campaign Efficiency using Data Solutions


Charities are under increasing pressure to maintain a strong brand and a sustainable support base; and above all, to keep the flow of funding coming in. Securing funding is a constant need and the demands upon charities are only increasing. Maximising the impact of campaigns, whether fundraising or marketing campaigns is crucial for charities looking to maintain and sustain a strong support base. Time and resource are of the essence, and this is where data solutions make a meaningful difference.

Data solutions enable charities to:

Re engage movers

Circumstances sometimes sever a relationship with a supporter and it’s up to the fundraiser to be proactive and intentional in continuing the relationship. Movers can be valuable leads, which the charity can’t afford to lose. Identifying movers allows the charity to re-engage them.

Prevent failed mail deliveries

Postal addresses used for mailing campaigns can be matched to the Royal Mail PAF file and flagged as deliverable or undeliverable. This prevents wasting money on mailings which never reach the intended recipient.

Identify inactive phone numbers

Telephone numbers can be flagged as active numbers which will save time calling inactive numbers. This will save you time in calling campaigns.

Comply with legislation

The Telephone Preference Service (TPS) is a list of telephone numbers of persons that wish to not be contacted via phone for sales and marketing purposes. Implementing TPS Screening not only ensures that you are complying with legislation but it also safeguards you from bad publicity and the possibility of annoying potential supporters.

Avoid causing distress

With Data8’s Deceased Suppression services you can identify and remove deceased individuals ensuring you avoid causing distress to relatives of the deceased and at the same time eliminate wasted and inappropriate communications.

As well as protecting the investment in campaigns, charities also need to protect their brand. By implementing simple data cleansing processes, charities can not only ensure their data is accurate but also save resources and engage with supporters in a meaningful way.

Read our latest Charity Case Study to discover more about the difference data solutions make.

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