3 reasons why brands are failing to optimize the Customer Experience

3 reasons why brands are failing to optimize the Customer Experience In recent years we’ve seen the average customer’s attention span reduce to just 8 seconds and yet expectations of what constitutes a great brand experience have risen. They’ve shared their information, and they expect value in return. Brands have never been under more pressure to deliver personalized, contextual and relevant experiences if they are to keep customers engaged. SDL Campaigns recently surveyed over 200 leading marketers to uncover how effectively brands are using the rich data they have at their disposal to optimize customer engagement. Our new Infographic shows some interesting findings: • 65% of brands are failing to deliver a seamless shopping experience • Majority of those same brands cannot blend fast and slow data to deliver in-the-moment real time experiences http://www.sdl.com/download/3-reasons-why-brands-are-failing-to-optimize-the-customer-experience/109497/