2021: A shift in our Mindset | DMA

Filter By

Show All
X

Connect to

X

2021: A shift in our Mindset

T-screenshot-2020-12-07-at-17.15.41.png

For many agencies, the global pandemic and the lockdown in the spring has brought about fundamental changes in the working life of practically every person.

What we have learnt is that out of adversity can come opportunity.

Even with the imminent arrival of the first effective vaccines, things are unlikely to ever return to those pre-coronavirus days, but change can be a good thing and it’s up to us to shape the future together.

What lessons have we learned and are we now leaner and better equipped for the future?

What changes did we make that we should remember as we begin our journey into 2021?

2021: A shift in our mindset is our latest guide produced in collaboration with leading agencies across the sector discussing how they coped when COVID-19 struck and how they feel these changes will affect their plans.

This guide has been produced with extensive research and insight from the industry to enable us to explore the future.

DOWNLOAD YOUR GUIDE HERE

Who is Paprika?

Paprika is the leading agency management and accounting system for agencies.

Designed specifically for the creative and marcomms sector, our fully integrated solution helps streamline processes, increase profitability and enable agency growth.

Simple, scalable and flexible, Paprika captures information where it is generated and delivers it where it’s needed providing you powerful insights into all departments of your business.

With over 30 years’ experience of what makes a great creative agency great and more than 30,000 international users logging in 18 countries - we’re the creative agency experts.

Find out more: www.paprika-software.com

Hear more from the DMA

Please login to comment.

Comments

Related Articles

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

iStock-1366023601.jpg

Placing customers at the heart of business is nothing new – happy customers tend to be loyal, and with each passing year, we’re seeing more and more companies recognise the value of delivering a great customer experience (CX).

CX predictions_iStock-1477183258.jpg

As the year races forward, financial services marketers and CRM professionals face significant shifts that demand a re-evaluation of strategies. Here are the approaches currently topping the agendas of financial services marketers.

iStock-1481095189.jpg

As the use of third-party cookies fades away, personalisation is getting a makeover. Companies are now using their own data and AI to offer more relevant, consent-based experiences that meet customer expectations for both privacy and personal touch. Find out more in the latest Customer Engagement: Future Trends report.

Customer Engagement: Future Trends Report 2024