DMA - Data & Marketing Association

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Customer Engagement Future Trends Report 2025

How aligned is your customer engagement strategy to what truly matters to customers?
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Data (Use and Access) Bill Second Reading highlights

Secretary of State Peter Kyle MP led the debate in the House of Commons following the Bill's passage through the Lords.
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Announcing the DMA's new CEO

DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.
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Barclays partner with DMA for 2024's DMA Talent Breakthrough Award

The Breakthrough Award gives aspiring marketers across UK the opportunity to work on a real-life creative brief and see their names in lights at the DMA Awards.
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Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
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ICO consultation storage and access guidance: call for input to DMA response

The ICO has updated what was previously known as the ‘detailed cookies guidance' to draft updated guidance on storage and access technologies.
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OFCOM USO Consultation: call for input to DMA response

The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
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DMA's Guide to Best Practice Measurement

More sophisticated measurement = stronger campaign effectiveness. Defend, optimise, and grow your budget with our Guide to Best Practice Measurement.
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