DMA - Data & Marketing Association

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UK Cyber Security and Resilience Bill - implications for data and marketing

As the UK government pushes forward with new cybersecurity legislation, broader responsibilities in protecting data and maintaining digital trust may be established.
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ICO Guidance on Anonymisation and Children's Data - info for marketers

With data ethics and privacy under growing scrutiny, the ICO's latest guidance offers marketers timely clarity on anonymisation standards and obligations when handling children's data.
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Lace Up: The Race to implement the Data (Use and Access) Bill is About to Begin

The Bill brings some of the most significant changes to the regulatory landscape since UK GDPR.
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Customer Engagement Future Trends Report 2025

How aligned is your customer engagement strategy to what truly matters to customers?
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Announcing the DMA's new CEO

DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.
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Barclays partner with DMA for 2024's DMA Talent Breakthrough Award

The Breakthrough Award gives aspiring marketers across UK the opportunity to work on a real-life creative brief and see their names in lights at the DMA Awards.
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DMA Awards 2024 Winners Showcase - The Grand Prix Shortlist

What makes a campaign DMA Award worthy?

Braze: Beyond the Burger - Mastering Personalisation in Customer Engagement with Burger King UK

Watch a whopper of an insightful webinar hosted by the DMA, featuring industry leaders from Burger King UK and Braze as they delve into the transformative power of personalisation in customer engagement.
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