DMA - Data & Marketing Association

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Data (Use and Access) Bill Second Reading highlights

Secretary of State Peter Kyle MP led the debate in the House of Commons following the Bill's passage through the Lords.
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Big win for charities as government accepts DMA-led opt-in amendment

The DMA and member Wood for Trees provided evidence to the government that the amendment to the Data (Use and Access) Bill could add £290 million to charity fundraising.
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Announcing the DMA's new CEO

DMA's new CEO Rachel Aldighieri reaffirms commitment to "championing growth, effectiveness and trust in marketing" as she sets out her vision for a more ethical, diverse and creative industry.
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Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy.
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ICO consultation storage and access guidance: call for input to DMA response

The ICO has updated what was previously known as the ‘detailed cookies guidance' to draft updated guidance on storage and access technologies.
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OFCOM USO Consultation: call for input to DMA response

The DMA will be submitting a response to the new proposal for Royal Mail delivery changes, and more.
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Win for publishers as ICO Confirm Consent or Pay models are legal

The guidance gives publishers much-needed clarity on subscription models, which have been an historic and integral part of the industry's offering.
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Government unveils AI chatbot and digital government app

The government is talking the talk on AI adoption, including the introduction of 'Humphry,' the Yes Minister-inspired digital governance tools.
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