22 May 2018
This guide is up to date and is in line with current regulations for 2018. Some of this information will change once the Data Protection Bill is finalised. Please keep an eye on the DMA website for these updates.
Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a personal medium the need to get it right could not be more important.
This comprehensive guide will lead you through the rules, regulations and best practices to ensure you put the customer at the centre of your telemarketing campaigns.