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The Future Writers' Labs are a series of immersive workshops where you will learn and practice new skills under the expert guidance of Debi Bester and specially selected guest tutors.

Debi is the course leader and writer in residence at the DMA.

She boasts more than 110 awards for creativity and innovation and has judged both the DMA Awards and Cannes Lions. She brings an unorthodox, fun, and fast approach to learning. Be warned, this is no lecture hall. You'll be writing, reading, and appraising the work of your fellow scholars. It's the best way to grow your own craft.

To help you get the most out of your Writers' Labs course, Debi is joined by special guest tutors.

Past students have heard from the head of design at Google, creative directors from Ogilvy and The Hub, head of copy from WDMP, leading behavioural scientists and some of the finest copywriters in the industry.

The Future Writers' Labs are held over a five-week period at DMA House, 70 Margaret Street W1W 8SS.

Our most recent Writers Labs' session ran on Tuesday evenings from 18:00 - 20:45.

Curious about the class content? Take a peek below.


  • Introductions – You'll meet Debi and your fellow classmates
  • Welcome to the basics of one-to-one-to-millions copywriting
  • Copywriting: Art vs Science
  • Storytelling vs Selling
  • Content vs Experiential
  • The Anatomy of Greatness

The next session of Future Writers' Labs will be:

  • September 2019: Tuesday 3 September - Tuesday 1 October (inclusive)
  • February 2020: Tuesday 4 February - Tuesday 3 March (inclusive)

Channel your creative side and discover how a little innovation can make all the difference.

Register your interest here.

Find out more about the Campaign for Great British Creativity here and add your voice to the cause.

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