25 Feb 2014
TUPE changes are here: is your business ready?
The long-awaited changes to the TUPE rules came into effect on 31 January. First a quick recap on what TUPE rules are: they protect employees’ rights when the business they work for is transferred to a new employer, as a result of the sale of a business, or outsourcing or where outsourced...25 Feb 2014
ICO shares industry concerns over European Parliament amendments to Draft Data Protection Regulation
The definition of personal data, consent, children, standardised privacy notices, right to object, profiling, data breach notification and sanctions – these are just some of the key areas of concern for the Information Commissioner’s Office (ICO) and the direct marketing industry alike in the...25 Feb 2014
ICO sees fall in consumer complaints about sales calls
Consumer concerns about sales calls reported to the ICO have fallen to their lowest level since October 2012. In December 2013 the ICO only received 4,996 complaints about sales calls. There has been approximately an 84% reduction in the number of monthly complaints since March 2013 when the...
21 Feb 2014
4 things you might not know about Facebook's acquisition of WhatsApp
By now you’ll have heard that Facebook have agreed to buy WhatsApp for $19bn (£11bn), thereby giving them access (in one way or another) to a dedicated user base of 450 million people. Here’s what you may not have heard…
20 Feb 2014
State of email marketing strategy in the UK
A recent Plan to Engage survey (The current state of email strategy) of over 500 UK marketers reveals a lack of strategy and an over reliance on open rates as a metric in email marketing programmes...
20 Feb 2014
How to avoid your hashtag turning into a bashtag on social media
How should brands talk to today’s always-on customer? Social media is a minefield for brands as British Gas discovered to its cost last year when its Twitter hashtag AskBG turned into a bashtag.
18 Feb 2014
Are UK businesses sleepwalking into data disaster?
Let’s face it, data protection isn’t the sexiest subject in the world and companies have a lot of other issues to think about. When did your senior Board last discuss the subject and what would it take to get it onto their agenda?
14 Feb 2014
A socially superficial Super Bowl
The Super Bowl remains a seminal social event, and not just for the growing fan base of American football. It is one of the last truly mass reach marketing platforms, and one with a unique relationship between consumers and marketers. Shouldn’t smart social strategies embrace, extend and...11 Feb 2014
Member ContentInserts and third-party inserts industry report H1 2013
The DMA Inserts Council monitors insert volumes across all major UK magazines, newspapers and, from 2011, third-party mailings (see the separate Third-party inserts industry report on the DMA website). The monitor is a useful tool used by media owners, media agencies and clients to gauge trends...