30 Oct 2013
New ICO guidance on marketing consent: a data perspective
The ICO has been working with Ofcom to look at ways to combat nuisance calls and texts. The Data Protection Act (DPA) and Privacy and Electronic Communications Regulations 2003 (PECR) contain overlapping provisions that regulate marketing consent. PECR says that prior marketing consent, given to...30 Oct 2013
Pets at Home loyalty launch case study
Leading UK pet care retailer Pets at Home wanted to create a loyalty club to reward its growing base of loyal customers both online and at its 300+ stores nationwide. The objective was to tailor communications to its customers needs, improve customer engagement and stand out against the...
29 Oct 2013
French data protection authority CNIL prepares to fine Google
The recent row between Google and the French national data protection authority(CNIL) is a foretaste of how European data protection authorities might work together in the future under the proposed draft Data Protection Regulation currently being debated in Brussels. The draft Regulation...
29 Oct 2013
OFT warns games companies to stop pressuring children into in-app purchases
The Office of Fair Trading (OFT) has released a set of guiding principles for businesses behind freemium games, web- and app-based games, to encourage the makers of children's online games to comply with consumer protection laws. This follows aninvestigation by the OFT in April into whether web-...
29 Oct 2013
Time to prepare for greater consumer data privacy
The introduction of the draft EU Data Protection Regulation into EU law is likely to be delayed for at least a year from 2014 to 2015, after Prime Minister David Cameron secured an extended deadline at the weekend at a meeting for heads of government of EU states.29 Oct 2013
Need to file an annual return at Companies House could go
The Government is consulting on plans to reduce the amount of information that companies need to file, and the frequency that it is sent to Companies House. Instead of filing anannual return, companies could either confirm digitally that the information held at Companies House is correct or...24 Oct 2013
Have your say on the future of the UK Census
The Office for National Statistics (ONS) has proposed two money-saving options to replace the 10-year, paper-based UK Census: moving it online or using existing government data and compulsory annual surveys. The proposals appear in the Beyond 2011 ONS consultation, which closes on 13 December...
22 Oct 2013
Worried about sending too much email? Donât be, says the latest Email tracking report
Two weeks ago in this blog we revealed that email marketing volumes in the UK hit an all-time high in November 2012 (with the release of the National email benchmarking report). This is good news for us marketers but what does the consumer think? Do they think we’re emailing them too much?...21 Oct 2013