DMA - Data & Marketing Association

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From Data to Doormat: Transforming Print Through Customer Insight

Customer data is driving smarter, more creative print campaigns and unlocking new value across the board. The Print Council have shared their takeaways and advice following the release of the DMA Value of Customer Data Report...
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Targeted, Tangible, Thriving: What the Data Says About Door Drops

Door drops are outperforming expectations. Members of the Print Council share their 6 key takeaways and advice following the release of this year's Door Drop Report...
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The Value of Automation Report 2025

Discover automation's true marketing impact.
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Soft Opt-In For Charities: Your Questions Answered Document

We have worked with our expert Governance Committee to create a new "Soft Opt-In For Charities: Your Questions Answered" document to support our members. This resource answers the most common questions we’ve received from charities and explains what the soft opt-in could mean for the sector.
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Royal Mail Reforms Confirmed: What They Mean for the Future of Mail

The DMA supports Ofcom’s Royal Mail reforms as a necessary step to improve postal service reliability, reduce cost pressures, and modernise business mail delivery across the UK.
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How to Maximise Email Marketing for Charities in the Soft Opt-In Era

The addition of the soft opt-in for the charity sector means they can reach more supporters, strengthen engagement, and increase fundraising potential by an estimated £290m annually. But how can charities seize this opportunity while staying fully compliant? Join us to gain practical...
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ICO Shake-up: New Leadership and Direction

Paul Arnold’s appointment as interim Chief Executive comes as the ICO prepares to transition into the new Information Commission, with a revised statutory remit to promote innovation, competition and growth alongside data protection.
ICO Shake-up: New Leadership and Direction
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