01 Jul 2014
What texts from Snoop Dogg and mum taught me about SMS marketing
Clever, devious or downright rude? Just how intrusive are branded text messages? “It can be quite invasive getting a sales SMS”, came the response of an audience member at a talk, when a senior figure of the Telephonica team suggested that SMS had a rightful place in marketing strategy.19 Jun 2014
Does Snapchat have a role in your engagement strategy?
It’s fast. It’s fun. It’s frivolous. But is it sensible to sprinkle a pinch of Snapchat magic into your marketing mix? It’s definitely worth investigating.
27 Mar 2014
Government doubles funding for the internet of things
The government is to double the amount of funding it invests in research for the development of the internet of things. An additional £45m will be made available to boost research for technologies that connect a range of everyday devices to the internet.24 Mar 2014
Customer magazines help customers fill their baskets with content
It came as no surprise to see customer magazines dominate the latest ABC Consumer Magazine Report, with six of the top 10 performing magazines in the UK produced by brands, with retail leading all sectors with seven titles in the top 20 published for retailers including Waitrose, Tesco, Asda and...21 Mar 2014
Eye-catching leaflet design: why less is more
Leaflet dropping is all about catching people’s attention and making an impression. Make the right impression and that leaflet will not only be kept, it will be acted upon. Whether you need your potential customers to act on a short time offer, or you simply want to make them aware of the...06 Mar 2014
3 innovative B2B direct mail campaigns that marketers can learn from
The old days of simple messages in an envelope are long gone – to stand out from the direct mail crowd, you need to get creative. Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data...
20 Feb 2014
State of email marketing strategy in the UK
A recent Plan to Engage survey (The current state of email strategy) of over 500 UK marketers reveals a lack of strategy and an over reliance on open rates as a metric in email marketing programmes...14 Jan 2014
Secret to marketing success in visual social media
Videos are shared 12 times more than links and text posts combined; photos are liked two times more than text updates. And according to a piece of research by ROI Research 44% of people are more likely to engage with brands when they post pictures online.12 Dec 2013