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DMA | Organisation | Fanfinders


1st Floor
176-179 Shoreditch High Street
Greater London
E1 6AX
United Kingdom

FanFinders is the No. 1 supplier of 1st party opt-in data in the UK baby market, our members choose YOU.

Who are we?

We connect brands with mums who want to speak with them via our Your Baby Club network providing compliant and quality connections that are led by a value exchange between the brand and consumer. With over 2 million members we make over 25,000 connections every day!

What can we offer?

• Data Acquisition

• New Customer Acquisition

• Insight

• Email Marketing

• Social Media

• Content

Why are we here?

For over 50 years UK parents had their personal information collected in doctors surgeries and hospitals and it was sold anybody who wanted to buy it for marketing, profiling and general spam.

In early 2012, having been on the receiving end of incessant phone calls, emails and junk mail as a result of having children our founders set out to change this.

Your Baby Club UK launched in late 2013 on the FanFinders data platform with one simple objective, permission-based marketing to parents through 1st party consent and consumer choice with zero spam.

Since launch, we've gained over 2 million members and have over 80% of the UK baby market as members. We've launched Your Baby Club US (20%+ of the market within 12 months) and are preparing to launch in the EU.

We're the number 1 supplier of 1st party data to Amazon, Nestle, Danone, Tommee Tippee, Fisher-Price and numerous other brands.

Fully GDPR compliant, we've never failed to meet criteria with over 40 direct brand partners now on our roster.