When & Where?
Wednesday, 3rd May 2124
A crucial challenge for any responsible business is how they support their most vulnerable consumers.
To help companies better understand vulnerable audiences we have put together a webinar featuring the latest advice, guidance and best practice insight.
The webinar will be chaired by Elaine Lee, DMA adviser and director at ReynoldsBusbyLee. The session also features Richard Powley, Head of Safeguarding & HR Compliance, Age UK and Sonya Schofield, Customer Excellence Manager, Barclaycard.
You will learn:
- How to better understand your vulnerable audience – including their needs and how to shape your communications accordingly
- That creating policy and guideline structure helps vulnerable consumers and your own staff
- That responsible marketing comes hand-in-hand with maximising opportunities
- How to drive behavioural and cultural change in your business – and grasp the benefits
This webinar builds on the recent publication of the DMA’s guidelines on managing vulnerable consumers and features insights gleaned from our training initiative on caring for vulnerable audiences.
Join us online at 3pm on Wednesday 28 October.
Earn valuable points towards your IDM Continuing Professional Development (CPD) scheme by attending DMA events. Attend this webinar and you will receieve 1 CPD point.
Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.
Book Now
Contact
For all enquiries regarding this event, including sponsorship opportunities, please contact Maneeta Shina.
Please login to comment.
Comments