Dr Helen Dargie

Robert Gordon University

Helen is the current programme leader for the MSc Digital Marketing course at the Robert Gordon University in Aberdeen. Helen teaches on a number of postgraduate and undergraduate degree programmes in the areas of digital communication, marketing strategy and social media. Having worked in industry for a number of years as a digital account manager and consultant, Helen's main area of academic research focuses upon the development of blogs and social channels, influencer marketing, online consumer behaviour and digital technology. Additional research interests include: online media sponsorship and advertising, electronic word of mouth, online trust and credibility.