19 Jul 2022
First Wave of Census 2022 Data Released
The first wave of the 2021 Census data has been released, providing insight into the population changes over the past 10 years across England and Wales. What are the key insights for marketers? And when will we see more of the Census data? Read on to find out.
07 Jun 2022
Door Drop Report 2022
What’s the state of door drops in 2022? Figures from the DMA’s annual report show the important role door drops have played in engaging and informing consumers during these challenging times.
06 Jun 2022
Meaningful Marketing Measurement: Charity Sector Focus
How have charities met the challenges of the last two years? New DMA research delivers insight into the evolution of charity marketing effectiveness, the drivers and inhibitors of growth, and how successfully charity marketers are measuring charity marketing effectiveness.
25 May 2022
Meaningful Marketing Measurement: Email Focus
Our latest report presents key email effectiveness insights uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover the effectiveness of email, how marketers are measuring its effectiveness, and how the channel has evolved over recent years.
01 May 2022
Pinterest Predicts 2024 and Beyond Report
The DMA’s latest report in collaboration with Pinterest, ‘Creativity that sparks response: pinning down emotion’s effect on ad performance’, shows that while brand and business effects improved on the back of some truly creative work, performance advertising effectiveness hasn’t seen...
28 Apr 2022
Meaningful Marketing Measurement 2022
Our report presents key effectiveness insights that have been uncovered through analysis of the DMA’s Intelligent Marketing Databank. Discover a unique perspective on early and late-stage pandemic marketing effectiveness.