11 Jun 2024
JICMAIL Q1 2024 Results: Mail response and attention continue on an upward trajectory
The quarterly results reveal that 6% of mail (Direct Mail, Business Mail, Partially Addressed Mail and Door Drops) prompted a purchase in Q1 2024, while the average amount of time spent with a piece of Direct Mail across 28 days rose to 134 seconds.
31 Jan 2024
Redefining Sustainable Print Marketing
Chris Rothwell tackles the myths around digital marketing being more sustainable than print in his blog on refining sustainable print marketing through not only material improvements but performance-based changes resulting in less wastage.
23 Nov 2023
Creative Effectiveness in Door Drops: November 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Nick Brown, Sales Director at Newsquest, dives into a recent Door Drop from a local business selling firewood.
26 Oct 2023
Creative Effectiveness in Door Drops: October 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Paradise Wildlife Park.
20 Jun 2023
Creative Effectiveness in Door Drops: June 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Mark Graham, Managing Director at Smart Distribution Solutions, deep dives into a recent Door Drop from a local takeaway advertising a Father's Day deal.
30 May 2023
Creative Effectiveness in Door Drops: May 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Neal Dodd, Managing Director at The Letterbox Consultancy, deep dives into a recent Door Drop from Papa Johns.1.png)
27 Apr 2023
Creative Effectiveness in Door Drops: April 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. In this month’s edition, Christian Petersen, Retail Advertising Mail Products Manager, deep dives into a recent Door Drop from Royal Mail..jpg)
31 Mar 2023
Creative Effectiveness in Door Drops: March 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats. This time they have a look at a recent Door Drop from Spire..png)
06 Jan 2023
Creative Effectiveness in Door Drops: January 2023
The DMA Door Drop hub delves into Creativity in Print, showcasing some of the best Door Drops to grace our doormats.This time they have a look at a recent Door Drop from Crisis..