ZEDTalk 3: Creativity and ROI

The aim? To give you a good night’s sleep.

It’s pretty reasonable for a client to expect a return for the money they spend on marketing. But what impact does that have on creativity?

In this third ZEDTalk, we’ve invited five industry leaders from agencies clients for each to share their creative vision and wrestle with the major issues around creativity and ROI:

• How do you make creativity a competitive advantage?
• How do you measure the commercial value of an idea?
• How can you calculate the return of engagement?

With ‘bang for buck’ a major concern for the client community, this is one event you simply cannot afford to miss. (And it won’t cost you a penny if you’re a DMA member.)

What’s more, we’ve got a stellar line-up for you:

Tim Lindsay, CEO, D&AD

With his finger on the pulse of global creativity we’re delighted to have Tim with us for this event. Prior to his globe-trotting role as advocate for the creative community he had a career at the top of some of the nation’s leading agencies like BBH, Y&R, Lowe, Publicis and TBWA, having a hand in some iconic advertising along the way. Impressed? You will be.

Simon Gill, CCO, DigitasLBi (UK)

Simon co-founded one of the UK’s first web agencies in 1995, designed the first internet fashion site and, among other things, launched an innovative global payment network brand – all before 2001. Since joining DigitasLBi he's continued this pioneering digital trajectory, supporting the launch of PlayStation 3 along with a myriad of other showcase projects.

Mark Hancock, Planning Director, The Real Adventure

This fella has influenced the behaviour of more customers (and consequently brands of course) than most. His recent stint at Google saw him ‘putting digital first’ for the likes of Unilever and P&G. He’s also triumphed at LIDA, Golley Slater and Proximity among others. 'Clever, articulate, insightful, curious and passionate’ Patrick Collister calls him. You’ll see.

David Meikle, Founding Partner, Red Salt

Former Group MD of O&M Russia, and preceded by senior roles at O&M London and Grey, David now brings his enviable experience to a host of brands through his consultancy. When a chap with his track record suggests he’s got ideas about strategy, agency performance and value creation you tend to listen. Well, you will if you book your seat now.

Rick Pullan, MD, TBDA

There’s no mistaking an analytical brain when you meet one and Rick’s got one of the sharpest. With a career mining the rich seam of data in some of the UK’s biggest brands, he’s got ideas about what fuels creativity and how to drive value from it. He’s even built a model with a Professor to prove it. Come and hear more.

Hosted by Ian Bates, Vice Chair DMA Agencies Council and Creative Director at The Real Adventure

You’ll get your chance to have your say (and put your questions to the speakers) during the Q&A afterwards during what promises to be a lively evening of discussion and networking.

Fresh ideas, fresh perspectives and fresh ways of approaching the pressing creative issues are guaranteed, as is a sound night of eight hours’ undisturbed sleep…

#dmaZEDTalks

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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