Webinar: The power of programmatic

Programmatic marketing is the most important innovation in the marketing space for some time. But there’s a problem: you need to know a lot more about it.

Join us online for an expert session on the essentials chaired by Andy Letting, a senior digital professional specialising in social marketing and programmatic. He has worked for brands including Avis, Johnson & Johnson, BSkyB and Ladbrokes.

You will learn:

• The fundamentals of programmatic, from the technical to the creative to the execution
• The role played by programmatic in today’s marketing mix
• What the key language is around the technique. As a new kid on the block, programmatic brings a whole new vocabulary to the table, so learn what words mean what.
• About the myths that prevent marketers getting the most out of programmatic – and how to work around them

The session is led by Trevor Miranda, EMEA / APAC certification lead at MediaMath. He’ll take you through this primer step-by-step and leave you with a new understanding of programmatic’s rich potential. Take what you learn and use it straight away to enhance your own marketing output.

Book now and we’ll see you online.

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Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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