Webinar: Man vs machine

Knowing your customer is the first thing you learn on the first day in the very first class at marketing school.

It’s one of the foundations of marketing.

For example, don’t sell snow to Eskimos. They have plenty already.

Getting this right relies on insight and instinct. Or it did.

Today we have the benefit of computers. They can do some of the thinking for you.

You may be able to design an algorithm to work out what your customers are up to, or some other clever way to automate your marketing.

Come and hear our webinar with Emarsys, exploring this new tension between automation and instinct.

Learn:

• The latest industry and strategy trends
• To use big data to find new business opportunities
• How machine data is revolutionising ecommerce models
• Which channels to use
• About the latest thinking on customer journeys

Chaired by Stephen Sullivan, founder of Channel Doctors, join Emarsys’ head of client success Alex Timlin as we tackle these themes and feature case studies examining the approaches taken by Amara, Easons and Square Meal.

Earn valuable points towards your Continuing Professional Development (CPD) scheme by attending DMA events. Attend this event and you will receive 2 CPD Points.

Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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