Rethink TV 2015

Join us on this fact-finding afternoon that will make you rethink the role TV can play in your direct campaigns. Explore the new marketing possibilities of interactive TV and discover the budget-friendly options available to reach engaged, micro-targeted TV audiences.

We have a stellar line-up of experts for you including ITV’s controller of commercial digital products, John Block, SkyAdsmart controller, Daniel Stephenson and Thinkbox’s head of planning, Leila Travis.

So what are the new marketing possibilities of interactive TV?

TV audiences now watch – and interact with – programmes online, on demand and on multiple devices. This seismic shift in viewing technology and habits has transformed TV into a truly direct and interactive medium ripe with new opportunities for brands.

An afternoon of practical advice

Agenda

13.30 - Registration

13.50 - Welcome

14.00 - Today’s TV landscape
Leila Travis, Head of planning, Thinkbox

14.30 - New to TV?
Jon Block, Controller of commercial digital products, ITV

15.00 - Sky Adsmart
Daniel Stephenson, Sky Adsmart

15.40 - David Amodio, Digital and creative leader, Channel 4

16.10 - Second screen panel
Graeme Burton, eyeinteractive
Jon Block, ITV
Will Harvey, Ogilvy

16.50 - Live editing demo
Andrew Greener, Managing director, Spectrecom

18.00 - Closing comments

18.15 - Drinks, pizza and networking

Today's TV Landscape

In this session, Leila Travis, Head of Planning at Thinkbox, will give an overview of today’s TV landscape and explore how the world of opportunities for TV advertisers is expanding.

TV advertising’s role in the creation of leading brands and profitable businesses is well documented. But how do brands get started on TV? Learn how TV is both a mass and a micro-targeted medium and how, even with a modest budget, it can deliver big business effects for brands and catalyse other media.

Get personal with your audience
Online and on demand TV has fragmented audiences by giving viewers the choice to watch what they want, when they want, where they want. But the data shared between viewer and broadcaster has presented marketers with unprecedented opportunities to micro-target highly engaged audiences.

In this session, Jon Block, controller of commercial digital products, unveils ITV’s new online advertising format aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses.

Second-screening opportunities
The advent of social media and mass adoption of smartphones and tablets has rapidly transformed regular TV viewing from a passive one-way activity into a dynamic two-way pastime.

In our second screen panel session we look at what works and what doesn’t when taking a customer on a journey from the main screen to other devices.

Panellists: ITV’s controller of commercial digital products, John Block, and Will Harvey, creative lab technologist for Ogilvy Labs London.

Live video editing demo
This is your chance to get advice on how to create great content on the smallest of budgets. In this hands-on practical session, Andrew Greener, Managing director at Spectrecom Films, will show you the kind of TV content you can achieve on the most modest of budgets and includes a live editing demo.

Guide to Sky Adsmart
Following last year’s launch of Sky AdSmart, Daniel Stephenson (AdSmart controller), takes us through some of the most recent case studies with an insight into results, and new product releases for 2015.

If you are using the 2 place discount, please only enter one name in the booking form and a member of the events team will be in contact to get your guests details.

Supporting sponsors

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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