Measuring the unmeasurable conference 2014 - Birmingham

If you want to know what ‘good’ looks like, join us at our first one-day Measuring the unmeasurable conference. Our roster of recognised thought leaders will fearlessly take on the big questions, slay a few myths and provide you with the actionable insights you need to rise to one of the biggest challenges facing our industry today.

Keynote speaker Dr Kate Stone, founder of award-winning start-up Novalia, will share her experiences of pioneering interactive tech that has fused print and digital, bringing the medium to life and making it measurable in ways that were previously impossible.

Dr Stone will be joined by:

Alex Simonson, director of business development (EMEA), SDL: What data should actually be big data?
How do you create compelling customer experiences? Alex will address the questions of how to identify the right data, what tech to invest in and how this differs across vertical sectors – answers essential to maximising the effectiveness of data insights.

Ben Salmon, founder, Attributely: Touch points - what’s the point?
Better ROI starts with better customer engagement. Ben will look at ways of building trust through improved understanding and – crucially – how to avoid doing something stupid. He’ll also look at how to meaningfully attribute value to customer interactions at every touchpoint.

Other speakers confirmed include:

Kevin Mason, Proctor & Stevenson: What do so-called integrated campaigns look like and is the old ROI model dead?

Catherine Toole, Sticky Content: Is content really king and why?

Roger Jones, Actionable insight: Can we really measure social media or are we having a :-) ?

Roger Adey, Plum Ideas: Will the industry please stop ignoring the importance of B2B as it can be measured too!

Janet Sneddon, MetaMetrics: So, how do we measure the unmeasurable?

Each talk will be followed by a 30-minute Q&A discussion, allowing you to suck the marrow out of every topic and walk away with the answers you need.

Add lunch and networking, and a convenient location a few minutes' walk from Birmingham New Street station and you have mapped out a conference no multi-channel marketer can afford to miss.

Sponsored by

Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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