Data detailed: how to buy and sell information responsibly

This toolkit gives practical advice on how to act responsibly and within the law when it comes to buying and selling data.

But we didn’t stop there. In our effort to aid the industry in making the most of data responsibly we’re holding a half-day seminar with a panel of experts, hosted by our group executive director, Chris Combemale.

Come along for insights into the data lifecycle of acquisition, compilation, management and buying. Professionals on agency and client side will offer advice on how to respect consumer information while still making the most out of marketing opportunities.

A panel discussion will conclude the event. You’ll have the opportunity to ask pressing questions. Answers will undoubtedly help you improve your customers’s experience.

Keynote speakers include Rosemary Smith (Opt 4), Tim Drye (chair of the DMA’s governance committee) and Fedelma Good (Barclays).

Closing comments will be followed by a complimentary lunch and the opportunity to network.

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Get £200 training credit when you book a course or qualification before 5pm on Thursday 31 August. Email us at training@theidm.com or call 0208 6140255 and quote CREDIT200.

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