Royal Mail Wholesale announces first ever price promotion

Royal Mail Wholesale has announced details of its first ever price promotion, to run in the summer of 2015, offering a 2.5p discount on mail for new markets.

The scheme is designed to help marketers, agencies and advertisers test new markets and so explore new response rates and ROI, available to direct or indirect customers of Royal Mail Wholesale which includes carriers like Whistl, UK Mail etc.

Called the Customer Growth Incentive Promotion, mail must be used to test new markets and marketing approaches, or supplement multi-media campaigns. The scheme comes on the back of the recent Private Life of Mail research.

Once Royal Mail Wholesale has verified that you sent qualifying incremental volumes during the promotion period, they will give you a postage credits voucher of 2.5p per item on all of your qualifying incremental mail, which you will be able to use on your future Access mailings.

The campaign runs from the 26 May to 31 July 2015, and is available for new incremental letter volumes between 20,000 and 1 million items in one campaign. Companies can register from 30 March.

DMA executive director Combemale said: "Just as the Private Life of Mail research showed the value of mail in integrated campaigns, this promotion will help marketers see what works for them, and so get the best out of their campaigns."

The promotion could help you:

• Test new sources of data for example new look alike data or life stage trigger data
• Introduce a new programme to your most valuable customers to test loyalty and up trade
• Test new retention activity to establish effects on customer churn rates or ability to drive frequency and value of consumer purchase
• Try a new campaign - for example a new pack test against a challenger or use mail to support a product or service launch
• Target a new audience to establish purchase propensity and response – this could be a new geographic region or new audience demographic
• Achieve customer re-activation with a mailing to lapsed customers
• Test the effect introducing mail has on your media plan

For details on how to apply and the terms and conditions, click here. The campaign is limited, and available on a first come, first served basis.