Data protection toolkit | DMA

Filter By

Show All
X

Connect to

X

Data protection toolkit

T-53c920bfe14ab-eu-data-protection_53c920bfe1154-1.jpg

The end of one-to-one marketing?
The proposals at a glance
How will this impact MY business?
Details of the proposals' impact
What other organisations are saying
Useful links
DMA research and advice
Latest updates


Are you ready for
one-to-none marketing?

You might have already heard about the proposed EU overhaul of the way consumer data protection is regulated. As both consumers and representatives of business, we welcome this modernisation of our data law – much of which pre-dates the internet era.

But the proposals currently passing through the EU could have potentially devastating consequences for your business and the
wider economy, killing off the good of the digital age along with the bad.

Whatever your business, the way you do it will fundamentally change.

It's time for you to know what's happening - and to act to protect your livelihood.

This toolkit brings together all the information and links to help you get informed

Choose a section from the menu on the left or start at the beginning with The proposals at a glance..

Please login to comment.

Comments

Related Articles

Economic pressures have plagued households for several years, with brands facing the challenge of engaging consumers who are more budget-conscious than ever before. As a result, brand loyalty has sharply declined, with 61% of consumers being less likely to stick with brands in 2023 compared to 41% in 2022.

Cost of Living Exit Strategy Report 20244

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy Masters about the essential roles of listening, learning and trust in building holistic and effective customer journeys.

Thumbnail Reimagining CX _Andy Masters 600x400.jpg

The subject of Generative AI and Real-Time Personalisation, two very interesting, interrelated subjects, in that they both deal with the here and now, presenting information with an immediacy and accuracy bordering on the prescient.

iStock-1366023601.jpg

When thinking about sustainable marketing, often we think about the channels we use, or materials we use in a physical sense. We overlook things like the audience targeting, data cleanse & optimisation, which have a big impact on minimising wastage.

1714037684255.png