Fast facts: Cookies awareness 2012

What?

This study aimed to understand how aware UK businesses were about the cookie law and how compliant were business with the cookies law before the date on which the law became effective.

When?

The survey was launched in April 2012; the cookie law became effective on 26 May 2012. The preliminary results of the survey were launched at a DMA event held on 2 May 2012.

How?

The survey was built using TolunaQuick’s survey platform and UK businesses were invited to participate via email. 154 responses were received for the survey.

Who?

The survey was jointly commissioned by the Cookie’s Working Party, DMA UK and DataGuidance.

Fast facts: Cookies awareness 2012