All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future. 
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Apply for the Future Writers’ Labs here

Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
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Teamwork: Come together in sweet creativity

David Ogilvy wasn’t a fan and the chances are that you are sick of hearing the term being bandied about. But teamwork is where it’s at, and that must be good for creative souls, right?
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Speechwriting - three things copywriters should know

Speechwriting and delivering speeches has evolved over some three thousand years and copywriters can learn a great deal from the experiences of the past. Actually it's four things but one of the things is 'lists in three parts', so for consistency...
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Be simple. But effective.

Copywriters recoil at more simple solutions, often seeing them as a crime against creativity. But sometimes the right words are the easiest to say – and hardest to accept.
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Copywriting, behavioural economics and AdWords

Applying behavioural economics principles to copywriting Google AdWords ads can promt a significant boost in performance for certain cagtegories like technology, telecoms and clothing
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The skinny on Copywriting Club - Manchester

Braving weather so wet even the fish looked fed-up, our hardy copywriting clubbers headed for cover at an evening of copy chatter – and a good dry-off
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David Ogilvy: copywriter

David Ogilvy was a copywriter, and here we present his 12-point guide to how he works, in addition to an hour-long interview with the great man where he admits to starting his agency becasue he didn't think he was good enough for Young & Rubicam
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