All about the Future Writers’ Labs

It’s time for the next generation of great British copywriters to emerge, ready to shape the future. 
571a34a62d261-fwl_571a34a62d1a6.JPG
  • 1544 views

Apply for the Future Writers’ Labs here

Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
554264489f96b-future-writers-labs_554264489f8b6.png
  • 4046 views

Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
554a3f34951cf-sheepish_554a3f3495117.PNG
  • 34752 views

Best Writing at the DMAs: Leo Burnett and the NSPCC

In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Gold win for Leo Burnett and their client, the NSPCC.
5719e570b05d3-leo4_5719e570b04da.jpg
  • 219 views

Best Writing at the DMAs: Proximity London and The Economist

In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Bronze win for Proximity London and their client, The Economist.
5716172c08820-image3_5716172c08732.jpg
  • 262 views

Best Writing at the DMAs: Lida and The Alzheimer’s Society

In this series we examine the winning work from the 2015 DMA Awards Best Writing category. Peek at the brilliance behind a Silver win for Lida and their client, The Alzheimer’s Society.
5719d1dd3d5d2-image3_5719d1dd3d4d8.jpg
  • 338 views

Bill Bernbach - in interview

"The real basis for persuasion is to understand what motivates a man" - the great Bill Bernbach in interview with the American Association of Advertising Agencies (AAAA) president John Crichton in 1977
57175832e0022-bernbach-800x_57175832dff86.jpg
  • 509 views

Have you dared?

One year and 70 copywriters later, it's hard to believe that the fourth Future Writer's Lab has come to a close. Have you done it yet? Debi Bester, course lead and DMA Writer-in-Residence, surely kept to her promise from day one - this is not a 'how' course,...
56fbee611af74-dreambig_56fbee611aed5.jpg
  • 465 views

Cruyff the creator

One of the last true originals, Johan Cruyff died last week aged 68 in Barcelona. Rebellious, stylish and unique, the way Cruyff approached his craft carries lessons for anyone with a creative bone in their body.
56fa90869da98-johan1_56fa90869d9a3.jpg
  • 730 views