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Be a part of the great British copywriting revival – and its evolution. Are your words worth it?
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Why your copywriter looks sad

We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words. 
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Copywriting clubs this autumn

We have copywriting clubs in Manchester, Bristol and Edinburgh this autumn. Read on to join in.
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What copywriters can learn from insults

Insults are powerful things - they can hurt, provide amusement, drive people to distraction and even start wars. Sticks and stones?
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IDM copywriting courses coming soon

The IDM runs courses in copywriting to help the novice right up to experienced copywriters who need to refresh their skills
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Teamwork: Come together in sweet creativity

David Ogilvy wasn’t a fan and the chances are that you are sick of hearing the term being bandied about. But teamwork is where it’s at, and that must be good for creative souls, right?
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Speechwriting - three things copywriters should know

Speechwriting and delivering speeches has evolved over some three thousand years and copywriters can learn a great deal from the experiences of the past. Actually it's four things but one of the things is 'lists in three parts', so for consistency...
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Be simple. But effective.

Copywriters recoil at more simple solutions, often seeing them as a crime against creativity. But sometimes the right words are the easiest to say – and hardest to accept.
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Copywriting, behavioural economics and AdWords

Applying behavioural economics principles to copywriting Google AdWords ads can promt a significant boost in performance for certain cagtegories like technology, telecoms and clothing
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  • 710 views