It's a bold statement. And a contentious one. The DMA is here to champion copywriting, listen to copywriters, create the conditions in which they can do what they do best, highlight the value of copy to growing businesses and rally our community behind them as they rewrite the future of one-to-one-to-millions communications.
We asked more than 430 British copywriters, at all stages in their career, about their job and the state of the industry. Turns out they’re mostly unhappy, but still love what they do. Here’s what they said, in their words.
"The real basis for persuasion is to understand what motivates a man" - the great Bill Bernbach in interview with the American Association of Advertising Agencies (AAAA) president John Crichton in 1977
One year and 70 copywriters later, it's hard to believe that the fourth Future Writer's Lab has come to a close.
Have you done it yet?
Debi Bester, course lead and DMA Writer-in-Residence, surely kept to her promise from day one - this is not a 'how' course,...
One of the last true originals, Johan Cruyff died last week aged 68 in Barcelona. Rebellious, stylish and unique, the way Cruyff approached his craft carries lessons for anyone with a creative bone in their body.