With the benefits of DMA membership comes responsibilities; as such, we require all of our members to follow the DM Code of Practice (DM Code). While it’s not a legal requirement, it’s vital that our members follow the DM Code to maintain the high professional standards that defines today’s direct marketing industry. 

Now in its fourth edition, the DM Code is direct marketing industry’s most far-reaching set of best practice guidelines, incorporating the CAP Codes, PhonepayPlus Code of Practice, and FSA Principles for Businesses, as well as relevant legislation. The DM Code is upheld by the industry’s independent self-regulatory body, the Direct Marketing Commission

To view DM Code of Practice