How Retailers Can Turn Insight Into Personalised Experiences | DMA

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How Retailers Can Turn Insight Into Personalised Experiences

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Tune in as we explore the methodology surrounding creativity. Building on the insights from our Pathways to Creativity research we’ll be examining the customer trend of experience.

Experience had become a defining pillar of how we consume, retailers have felt the need to create experiences that have not only a creativity edge but also a compelling narrative.

Chaired by Cordell Burke, Creative Managing Partner UK, Up There, Everywhere, you will:

  • Hear from Dr Catherine Kelly, Managing Director, Performance and Media Science, Jaywing, who will explore how retailers can turn insight into personalised experiences for their customers
  • Enjoy insights from Fiona King, Manchester Gin, who will explain how they doubled traffic and revenue through lockdown, by bringing people together virtually for a drink
  • Learn from inside knowledge from Wayne Field, Head of Customer Data and Measurement Science, Asda on how retailers can use a blend of tech and technique to create unique in-store experiences
  • Take part in an in-depth panel discussion and have your questions answered by our experts

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