Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.

 

Democratise Data Manifesto for New Scottish Parliament Term

We asked candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
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5 Tips for Starting a Data for Good Project

As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
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Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People

The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts. In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia...
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Winning New Customers with Homemover Data

Homemover data currently represents one of the most significant opportunities to turn data into profit. Edit’s latest whitepaper ‘Winning new customers with homeover data: Driving results in a growing market’ explains how you can leverage this lucrative market.
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Democratising Scotland's Data Talent

How can Scotland ensure that it’s creating a constant stream of skilled employees to staff the spectrum of data roles? This expert-led whitepaper explores how we can democratise these positions and build a workforce that is far more diverse.
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DMA Talent: Creative Data Academy 2020

2020 has been a year of firsts and DMA Talent’s Creative Data Academy was no exception. With everyone keeping safe and staying at home, we adapted our face to face Academies and ran them virtually instead.
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Asda confirmed as sponsors of Leeds Creative Data Academy

DMA Talent's Leeds Academy will run from Wednesday 2 – Friday 4 September, giving a group of aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
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Value of Data: Searching for Value in the Age of Data

Watch Firas Khnaisser, Head of Decisioning, Standard Life Aberdeen and Chairman, DMA Scotland fascinating talk from The UK Advertising Export Group's UK Advertising Summer Showcase on how to find value in the age of data.
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COVID-19 Contact Tracing App Series: Nick Deyong

Promotigo lead Nick Deyong and his team have developed GuestVisit, a solution to aid hospitality businesses keep track of customers' personal data in line with new government requirements.
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