A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.


COVID-19 Contact Tracing App Series: Professor Luciano Floridi

Member of the NHS COVID-19 App Data Ethics Advisory Board and Director of the Digital Ethics Lab at the University of Oxford offers his take on the NHSX contact tracing app.

COVID-19 Contact Tracing App Series: Areeq Chowdhury

Director of Webroots Democracy Thinktank and coordinator of APPG on Inclusive Technology argues the app is ineffective, intrusive and unequal.

Value of Data and the IDM

Enrol on an IDM course and transform how you engage with data

Is Consent Broken?

Join Data ethicist, Dr Ewa Luger, and Michael Rovatsos, Professor of Artificial Intelligence as they discuss the core aspects of consent.

Coronavirus: Understanding Consumers Attitudes to Data and Privacy

Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...

Value of Data: The Happening

The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.

LEAD Scotland 2019

The Advertising Association will hold its inaugural LEAD Scotland event on 14 November where leaders from the DMA, RBS, Sky, and The&Partnership Scotland will gather together to discuss advertising and its effect on the Scottish economy and in the wider realm. Read on to find out more about this...

Personal Data: Control, Trust, and Value

Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association's fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA's Value of Data campaign.

DMA Partners with The Scotsman on 'Doing Data Right' Supplement

The pull-out highlights the Value of Data campaign and the importance of ethical data use