A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.
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Value of Data Partner
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Supporting Partners
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17 Jun 2020
COVID-19 Contact Tracing App Series: Professor Luciano Floridi
Member of the NHS COVID-19 App Data Ethics Advisory Board and Director of the Digital Ethics Lab at the University of Oxford offers his take on the NHSX contact tracing app.
16 Jun 2020
COVID-19 Contact Tracing App Series: Areeq Chowdhury
Director of Webroots Democracy Thinktank and coordinator of APPG on Inclusive Technology argues the app is ineffective, intrusive and unequal.
15 Jun 2020
Value of Data and the IDM
Enrol on an IDM course and transform how you engage with data
14 May 2020
Is Consent Broken?
Join Data ethicist, Dr Ewa Luger, and Michael Rovatsos, Professor of Artificial Intelligence as they discuss the core aspects of consent.
27 Apr 2020
Coronavirus: Understanding Consumers Attitudes to Data and Privacy
Data will be key to navigating a safe return to ‘normality’ from the Coronavirus, but this cannot happen at the expense of the privacy and protections consumers have a right to. Read on to find out how the insights into consumers’ attitudes to data and privacy shed light on how to speak to...
24 Jan 2020
Value of Data: The Happening
The DMA in partnership with the Centre for Design Informatics hosted The Happening, sponsored by Merkle and with participants from Data for Children Collaborative with UNICEF, The Data Lab, ASDA, Amazon and University of Edinburgh.
07 Oct 2019
LEAD Scotland 2019
The Advertising Association will hold its inaugural LEAD Scotland event on 14 November where leaders from the DMA, RBS, Sky, and The&Partnership Scotland will gather together to discuss advertising and its effect on the Scottish economy and in the wider realm. Read on to find out more about this...
07 Oct 2019
Personal Data: Control, Trust, and Value
Our very own MD, Rachel Aldighieri, spoke about the value of data at the Advertising Association's fringe event at the Labour Party Conference in Brighton on 24 September. Read on for more information about the discussion and more about the DMA's Value of Data campaign.
29 Aug 2019
DMA Partners with The Scotsman on 'Doing Data Right' Supplement
The pull-out highlights the Value of Data campaign and the importance of ethical data use