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Value of Data
A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.
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Value of Data Partner
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Supporting Partners
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03 Jul 2020
COVID-19 Contact Tracing App Series: Nick Deyong
Promotigo lead Nick Deyong and his team have developed GuestVisit, a solution to aid hospitality businesses keep track of customers' personal data in line with new government requirements.
03 Jul 2020
Code Worldwide confirmed as sponsors of London's Creative Data Academy
DMA Talent's London Academy will run from Wednesday 23 – Friday 25 September, giving 30 aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.
01 Jul 2020
COVID-19 Contact Tracing App Series: Tom Pressley
The Vice President of crisis communications company Everbridge discusses how public warning systems technology can play a role in coronavirus recovery.
29 Jun 2020
COVID-19 Contact Tracing App Series: Dr Philippa Whitford MP
The SNP Spokesperson for Health and Europe and breast cancer surgeon Dr Philippa Whitford offers her take on the UK Government's contact tracing app strategy.
26 Jun 2020
COVID-19 Contact Tracing App Series: John Nicolson MP
The SNP Spokesperson for Digital, Culture, Media and Sport thinks there are already-established and simpler tech solutions that could better help control Coronavirus going forward.
19 Jun 2020
COVID-19 Contact Tracing App Series: Olivia Gambelin
Ethical Intelligence Founder and CEO, Olivia Gambelin, gives her take on COVID-19 Contact Tracing apps.
18 Jun 2020
Value of Data: The Worth of Ethics
How can ethical constraints lead to better solutions? Olivia Gambelin, Founder and CEO of Ethical Intelligence and AI Ethicist, shares her expertise, including how to embed ethics into your business and technological processes using three main frameworks.
17 Jun 2020
COVID-19 Contact Tracing App Series: Daisy Cooper MP
The Liberal Democrat spokesperson for Digital, Culture, Media and Sport argues the right law should offer sufficient grounds for use of the NHSX contact tracing app.
17 Jun 2020
COVID-19 Contact Tracing App Series
The Government’s NHSX contact tracing app aims to reduce transmission of the coronavirus, but also has serious implications for data privacy, smart technology, bias and inclusion, and technology in public policy. Read about our expert-led article series that explores this debate.