Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.


COVID-19 Contact Tracing App Series: Dr Philippa Whitford MP

The SNP Spokesperson for Health and Europe and breast cancer surgeon Dr Philippa Whitford offers her take on the UK Government's contact tracing app strategy.

COVID-19 Contact Tracing App Series: John Nicolson MP

The SNP Spokesperson for Digital, Culture, Media and Sport thinks there are already-established and simpler tech solutions that could better help control Coronavirus going forward.

COVID-19 Contact Tracing App Series: Olivia Gambelin

Ethical Intelligence Founder and CEO, Olivia Gambelin, gives her take on COVID-19 Contact Tracing apps.

Value of Data: The Worth of Ethics

How can ethical constraints lead to better solutions? Olivia Gambelin, Founder and CEO of Ethical Intelligence and AI Ethicist, shares her expertise, including how to embed ethics into your business and technological processes using three main frameworks.

COVID-19 Contact Tracing App Series

The Government’s NHSX contact tracing app aims to reduce transmission of the coronavirus, but also has serious implications for data privacy, smart technology, bias and inclusion, and technology in public policy. Read about our expert-led article series that explores this debate.

COVID-19 Contact Tracing App Series: Daisy Cooper MP

The Liberal Democrat spokesperson for Digital, Culture, Media and Sport argues the right law should offer sufficient grounds for use of the NHSX contact tracing app.

COVID-19 Contact Tracing App Series: Professor Luciano Floridi

Member of the NHS COVID-19 App Data Ethics Advisory Board and Director of the Digital Ethics Lab at the University of Oxford offers his take on the NHSX contact tracing app.

COVID-19 Contact Tracing App Series: Areeq Chowdhury

Director of Webroots Democracy Thinktank and coordinator of APPG on Inclusive Technology argues the app is ineffective, intrusive and unequal.

Value of Data and the IDM

Enrol on an IDM course and transform how you engage with data