Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.


COVID-19 Contact Tracing App Series: Nick Deyong

Promotigo lead Nick Deyong and his team have developed GuestVisit, a solution to aid hospitality businesses keep track of customers' personal data in line with new government requirements.

Code Worldwide confirmed as sponsors of London's Creative Data Academy

DMA Talent's London Academy will run from Wednesday 23 – Friday 25 September, giving 30 aspiring data-driven marketers the opportunity to learn from industry professionals and discover what working in the industry is like.

COVID-19 Contact Tracing App Series: Tom Pressley

The Vice President of crisis communications company Everbridge discusses how public warning systems technology can play a role in coronavirus recovery.

COVID-19 Contact Tracing App Series: Dr Philippa Whitford MP

The SNP Spokesperson for Health and Europe and breast cancer surgeon Dr Philippa Whitford offers her take on the UK Government's contact tracing app strategy.

COVID-19 Contact Tracing App Series: John Nicolson MP

The SNP Spokesperson for Digital, Culture, Media and Sport thinks there are already-established and simpler tech solutions that could better help control Coronavirus going forward.

COVID-19 Contact Tracing App Series: Olivia Gambelin

Ethical Intelligence Founder and CEO, Olivia Gambelin, gives her take on COVID-19 Contact Tracing apps.

Value of Data: The Worth of Ethics

How can ethical constraints lead to better solutions? Olivia Gambelin, Founder and CEO of Ethical Intelligence and AI Ethicist, shares her expertise, including how to embed ethics into your business and technological processes using three main frameworks.

COVID-19 Contact Tracing App Series: Daisy Cooper MP

The Liberal Democrat spokesperson for Digital, Culture, Media and Sport argues the right law should offer sufficient grounds for use of the NHSX contact tracing app.

COVID-19 Contact Tracing App Series

The Government’s NHSX contact tracing app aims to reduce transmission of the coronavirus, but also has serious implications for data privacy, smart technology, bias and inclusion, and technology in public policy. Read about our expert-led article series that explores this debate.