Value of Data

A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.

Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.

 

The UK's National AI Strategy

The DMA welcomes the government’s ten-year plan to develop the country into a global science leader and use data as a force for good. Keep reading to see what the transformative vision involves.
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DMA Works With Government on Data Legislation Consultation

On 7 October 2021, the DMA, in conjunction with DCMS, convened a roundtable of industry Members to discuss the government’s proposed update to data protection legislation. Find out more and download a summary of the report.
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Meaningful Measurement: Today and Tomorrow

As data and marketing leaders, we should be constantly striving to better understand marketing effectiveness and the measurement of this value. This was the focus of a recent roundtable hosted by the DMA and Salesforce. Read on to find out what marketers should do to improve measurement today...
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Creative Data Academy Scotland 2021: A look back at our three days

A group of 30 students, graduates and career changers from across Scotland and the UK joined us at Creative Data Academy Scotland last week, to help them find out what working in the data and marketing industry is like.
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Democratise Data Manifesto for New Scottish Parliament Term

We asked candidates for the Scottish Parliament elections to take the #DemocratiseDataPledge to support the democratisation of talent and widen access to the data industry.
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5 Tips for Starting a Data for Good Project

As part of DMA Scotland's regional content, guest contributor Alistair Adam, Head of Analytics, Optima Connect provides guidance and advice on starting a ‘Data for Good’ project.
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Scotsman Data Capital Podcast: Enough About Data - Let's Talk About People

The Scotsman's 'Doing Data Together' Conference finale consisted of a series of Data Capital podcasts. In the final podcast of the series, The Scotsman's David Lee talks to Standard Life Aberdeen's Head of Decisioning and DMA Scotland Chair, Firas Khnaisser and Ethical Intelligence's Olivia...
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Winning New Customers with Homemover Data

Homemover data currently represents one of the most significant opportunities to turn data into profit. Edit’s latest whitepaper ‘Winning new customers with homeover data: Driving results in a growing market’ explains how you can leverage this lucrative market.
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Democratising Scotland's Data Talent

How can Scotland ensure that it’s creating a constant stream of skilled employees to staff the spectrum of data roles? This expert-led whitepaper explores how we can democratise these positions and build a workforce that is far more diverse.
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