A campaign born in Scotland – led by DMA Scotland – we join forces with partners and advocates across the UK to reshape the understanding of the true worth of information.
Scotland is a hub of data expertise, FinTech and exciting, innovative start-ups – the beating heart of a data agenda across the UK's data and marketing industry.
18 May 2019
Value of Data: Why We're Here
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Craig Paterson of The Data Lab offers this overview of an exciting new project.
18 May 2019
Introduction to Value of Data
An initiative born in Scotland, the DMA joins forces with partners and advocates as we seek to reshape the understanding of the true worth of information. Read on for an insight into the Value of Data project.
18 May 2019
Value of Data: Made to measure
Rob Gray, managing/strategy partner, Squad, on the methods and tactics available to measuring data
18 May 2019
Value of Data: Podcast with Firas Khnaisser
Check out DataIQ's brand new episode to hear Firas Khnaisser, Head of Decisioning at Standard Life, and Chair of DMA Scotland, talk all things concerning the DMA Value of Data campaign
18 May 2019
Value of Data: Shifting values
This whitepaper helps kick-off our new campaign: Value of Data. Authored by University of Edinburgh academics Chris Speed and Ewa Luger, Shifting values represents an engaging introduction to the topic, and provides a navigable roadmap through a challenging ethical and legal landscape.