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Rosie Atherfold

Rosie Atherfold

DMA
Head of DMA Group Councils

I am an optimistic and energetic ideas person who loves rallying the troops to get things done. I am a thorough believer in having a plan with the flexibility to adapt if necessary, as opposed to not having a plan at all knowing things might change.

I went into the events industry because I didn't want to be tied to a desk every day, and I loved the idea of being able to organise many different components into a fun and meaningful experience for other people. My need to explore the world outside the pacific lead me to the role I am in now, where I am utilising many of the skills I acquired throughout my event management career to manage teams and projects for a wide range of marketing, event, research and creative activities throughout the UK.

I pride myself on being a good listener and value building genuine relationships with my team and extended community. I love my job because I get to work with an enormous variety of industry professionals from all different backgrounds, across an ever-changing portfolio of projects and I love helping my team bring their ideas to life.

Contactable via email - rosie.atherfold@dma.org.uk and by phone: 020 7291 3317