DMA - Data & Marketing Association

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Lyle Rainey

Lyle Rainey

Hewlett-Packard Ltd
EMEA Business Manager

As HP's Business Development Manager for DM & Publishing in the Graphics Arts market I feel very strongly about the need to champion the important role that physical Direct Mail has to play in the way companies communicate to the end user. HP continues to develop cutting edge technology that enables targeted, relevant, value added communication products to engage with consumers. Joining the Mailing House council is a great way of working with a real mix of companies that deliver these products and promote the real value of this communication medium. With over 24 years in the print sector I have had the opportunity to work with some really innovative companies across a diverse range of market segments and to share those experiences and learn from other members of the Council is a real pleasure.