Louise McFetridge
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Louise is Head of Content & Digital PR at Greenlight, overseeing the Content Strategy, Copy and Digital PR teams within the Content & Digital PR department. Louise has been immersed in all aspects of content since 2008, beginning her career in publishing & journalism before turning to the world of digital as a copywriter. Since joining Greenlight in 2013, she has worked across the board devising, leading, and advising on well-targeted creative and engaging content for almost all verticals. Louise has led on projects for brands such as eBay, Hiscox, The British Home Store and New Balance to name but a few. Louise has a knack for getting to the heart of what an audience wants and delivering it via creative and compelling content.