DMA - Data & Marketing Association

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Automated Entry into Promotions Guidance

Organisations can use a variety of methods to collect and harness an individual’s personal information for direct marketing purposes or encourage consumers to take part in their promotions. This Automated Entry into Promotions Guidance to go into posts was born out of requests to the legal...
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UK SMEs support pending reforms to UK data privacy laws

The DMA's latest report reveals strong business support for reforming UK data privacy laws, so urges UK Parliament to complete passage of the DPDI Bill without hesitation
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Defend and grow your marketing budget

Our new ‘CMO Measurement Toolkit’, supported by Merkle, will help you prove marketing effectiveness in the boardroom..
CMO Toolkit

Upskill your team with government funding

Do you want to grow the skills of your digital marketing team? The DMA has partnered with the Department for Education (DfE) to deliver government-funded Skills Bootcamps in Digital Marketing Strategy, and Data and Analytics.
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Pinterest: Future Trends Unveiled - Pinterest Predicts 2024 and Beyond

People use Pinterest to plan for the future — which means Pinterest has unique insight into what's going to be really big, really soon.
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In conversation with the DMA Black Marketers Council: Marie Feliho

Natalie Eve Roper, Founder of Embrace, connects with Marie Feliho, Director of Customer Engagement at Virgin Media O2 and Deputy Chair of the DMA's Black Marketers Council about her aspirations for the group and commitment to being a role model.
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JICMAIL: How to get your award-worthy mail campaigns recognised

In a challenging year for consumers and marketers, it was those who created their direct mail campaigns with data, creativity, and technology that found the most success.
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Former Disney Executive Hired To Chair The DMA

We are delighted to announce the appointment of marketing pioneer and our current board member Tony Miller, as our new Non-Executive Chair of the DMA Board, which will be effective 1st July.
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