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Josh McBain

Josh McBain

Future Foundation
Head of Innovation

Josh joined Future Foundation in 2012 and since then has been heavily involved in developing the company’s thinking towards the future of consumer engagement and data. Expanding the company’s trend analysis, Josh has worked with industry bodies and commercial clients to produce numerous reports on the future of advertising, data and brand engagement. Alongside such work, Josh has written numerous articles on the topic for publications such as Marketing Magazine, Marketing Week and Data IQ. He also speaks regularly at Future Foundation and client conferences on this topic and has taken part in numerous debates on future of digital and brand engagement. In 2015, Josh was listed as one of the 100 most influential people working in Big Data in the UK by Data IQ magazine.