Ogilvy & Mather London
Chairman and Chief Creative Officer
Charlie Wilson. Chairman and Chief Creative Officer, OgilvyOne London.
Charlie’s marketing career started at 6 months old when he appeared on our TV screens advertising Heinz Tomato Soup. After a brief break from the industry to attend school, he found a prolific and long standing creative partnership with Emma de la Fosse.
A passionate believer in innovative solutions to client problems, he has become the most awarded Customer Engagement ECD in the world. Highlights include the ‘Bench’ for Cancer Research UK and ‘Seer for IBM. ‘The Gnome Experiment’ for Kern was the most awarded Direct Campaign in the world and in 2014 and ‘The Magic of Flying’ for British Airways was the most awarded Outdoor ad in the world. In 2015, ‘Looking for You’ for Battersea Dogs Home was another industry first recognised at awards shows globally.
Charlie has a truly integrated skillset having spent 11 years as an Art Director at advertising agencies such as Bainsfair Sharkey Trott and DFGW before coming to OgilvyOne in 1998 to embrace Direct and Digital. Whatever the channel, he loves just making great work and watching the effect it has on The Customer.
Charlie sits on numerous awards panels, from D&AD to Cannes as well as local award shows such as Campaign Big and the DMAs. Outside of the agency, Charlie enjoys spending time with his sons in the dying moments before they descend into monosyllabic teenagers. He is also a keen marksman, going rifle shooting most weekends.