Ruaraidh Thomas
With over 20 years’ experience in the data analytics and direct marketing industries, Ruaraidh was a founding director of Lateral Group, which subsequently helped under-pin the development of DST Applied Analytics. In 2019, Ruaraidh set-up Data & Business Strategy Consulting business RTI (www.rtinsight.com).
He has specific expertise in how data and analytics can be used to drive insight and intelligence for the financial services, retail, telecommunications and government sectors. He is also passionate about bringing data to life and so understanding how it can be used to its full potential for the benefit of business and consumers alike.
Ruaraidh features in the 2015, 2016 & 2017 Data IQ Big Data 100 and was short-listed in the 2018 Information Age - Data Leaders Awards. He is a Fellow of the Institute of Direct Marketing, has sat on the DMA Data Council & chaired the DMA Financial Services Council. He is a regular speaker at technology & data led events, has judged various Industry Awards and supported a number of Industry Association data initiatives.
Specialist areas - big data, data security, digital & direct marketing, digital transformation, customer engagement. Ruaraidh is also an experienced and certified Non-Executive Director.