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Caroline Worboys

Caroline Worboys

Chief Operating Officer

Caroline is Chief Operating Officer of Outra. At Outra we are helping businesses gain a deeper understanding of their customers with speed and agility, by combining propriety data (including new big data sources) with customer data and applying state-of-the-art data science.

Caroline brings a wealth of experience in the data industry. After selling her data business to News International, Caroline went on to consolidate and lead the post-sales growth of their data-centric businesses as CEO of Broadsystem, and their future evolution post-second sales to Callcredit Information Group. After Callcredit was sold to private equity, Caroline headed Wunderman Data and Insights in Europe and then globally, based in their New York office.

Caroline was chair of the IDM for over 10 years, is on the board of the DM Trust and is Deputy Chair of the DMA.

Along with investing in a variety of data-centric and Fintech start-ups, Caroline has worked with a broad range of high-profile clients around the world, including Shell, Adidas, Coca Cola, Barclays, Npower, Lancome, Air Canada, United Airlines, Financial Times, The Time, BBC, Channel 5, ITV and Sky.

Get in touch with Caroline on Twitter @caworboys or linkedin