Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Could Awareness of Regulation Win the Battle for Trust?

The unwon battle for trust is a theme highlighted in the DMA’s latest Customer Engagement research, but new figures from the ASA suggest consumer awareness of the regulator could help win the war for consumer trust.
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Sustainability Glossary from the DMA Print Council

The many terms around sustainability can become confusing. To help others better understand the process and provide support for a more sustainable future, the DMA Print Council has shared important words and phrases, as well as successful industry projects.
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Multi-Channel Guidance for Consumers in Vulnerable Circumstances

How can we best support consumers in vulnerable circumstances? Read the multi-channel guide for businesses from the DMA Vulnerable Consumers Working Group and DMA Contact Centre Council.
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Beating the Bots - Tackling Fake Online Traffic

We owe it to ourselves and our clients to be more mindful of getting the most from our digital budgets. Following a recent DMA North Council meeting, Gilbert Hill, Chair of the DMA Responsible Marketing Committee, has shared his views on the questions digital agencies and brands should be asking...
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Regulation Hub Update - June 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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ICO's Fine Against Amex: How It Impacts Email Marketers

In May 2021, the ICO fined American Express for sending “service message” emails that contained marketing. Hear from the DMA Email Council about how marketers can use this ruling to improve their communication campaigns.
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Regulation Hub Update - May 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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Fake Traffic from Artificial Engagement: How it Works

Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
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Privacy Working Group: Guidance on Auditing Third-Party Cookies

The DMA’s Responsible Marketing Committee’s Privacy Working Group explores the challenges surrounding cookies. Read on for practical information on auditing cookies, including third-party cookies.
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