Responsible Marketing

Changes to the governance of data will have far-reaching consequences for your business. The new General Data Protection Regulations (GDPR) will determine how your business does business, and particularly how it manages, protects and administers data in the future. The new regulations came into place in 2018 - find help here.

Fake Traffic from Artificial Engagement: How it Works

Artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. But how does it work? Read on to find out.
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Privacy Working Group: Guidance on Auditing Third-Party Cookies

The DMA’s Responsible Marketing Committee’s Privacy Working Group explores the challenges surrounding cookies. Read on for practical information on auditing cookies, including third-party cookies.
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Regulation Hub Update - April 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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The DMA's Complete Guide to DSARs

The DMA’s Responsible Marketing Committee’s Privacy Working Group provides a detailed guide to DSARs. Read on for practical information on the importance of DSARs, templates and case studies.
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Regulation Hub Update - March 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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Regulation Hub Update - February 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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Tackling Fake Traffic from Artificial Engagement

The increase in technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. However, artificial engagement is increasingly becoming the elephant in the room when planning digital media spend and reporting on its impact. The DMA's North...
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Regulation Hub Update - January 2021

DMA Contact Centre Council meet every month to actively seek to identify, reinforce, share, and shape best practice. Find their regulation update here.
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DMA Customer Data Council: Responding to the ICO'S Experian Enforcement Notice

Hear from the Customer Data Council’s Thought Leadership and Best Practice Hub about the wider implications of the ICO’s enforcement notice against Experian and what steps you can take next.
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